Beginning with the traditional FORWARD MORTGAGE market in 2003, GotLeads has developed comprehensive direct mail campaigns exclusively for the financial arena. In late 2003 we developed a direct mail campaign targeting the REVERSE MORTGAGE market and we were the originator of the “individualized” reverse mortgage “blue letter” which is the most popular client acquisition program in the industry today. Our goal is to design programs that generate the highest possible response rate of “real potential clients” culminating in the lowest cost of client acquisition for our brokers-clients. All of our marketing campaigns are based on one very important criteria, “WE GENERATE INBOUND CALLS and NO OUTBOUND TELEMARKETING!”
 Following the success of our mortgage marketing campaigns we’ve leveraged our core competencies into other financial markets such as Insurance and Life Settlements. As the Baby Boomer generation moves towards retirement, we believe that the segregated financial product vendors such as mortgage brokers, financial planners, life insurance brokers etc. will morph into a common voice offering a “one stop” solution to this highly confused market. We intend to facilitate that joint marketing effort with an ever expanding group of products and services.
As the financial services industry becomes more and more populated with brokers offering products, the prospective client is being overwhelmed with marketing impressions from all sides. We know that in a crowded environment the company with the most frequent impressions or (loudest voice) wins. With that in mind we are meeting that challenge by expanding beyond direct mail into television spots, online placement and much more. If you’re serious about your success and intend to be a major player in your field we invite you to hook your wagon to our horses. Contact us today at our 800 number and let us explain how we can partner in your success! |
